Work

Portfolio

I've worked with some of the world's biggest brands across many different platforms, both print and online. In the last few months I have managed paid acquisition campaigns for a banking startup, written product copy and content for a range of board games and card games, produced a football quiz, and helped a digital agency relaunch their site by providing all content and defining their branding.

Here is a small sample of my work to date.

Participate Learning

Participate Learning

Participate Learning empowers educators through community-based learning around a shared purpose or goal. I have produced a wide range of educational blog content for them on subjects like Dual Language Programs and the United Nation’s Sustainable Development Goals.

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Miniclip

Miniclip are one of the largest mobile and web gaming brands in Europe, with chart-topping games like 8 Ball Pool and Agar.io. As their Head of Community, I oversaw the company’s social media strategy and community management for their 200m players. This included creating content and advising strategy for a Facebook audience of over 25m and a YouTube channel with 1m subscribers. I also oversaw copywriting in many other aspects of the company, including press releases, in-app content, app store description, email marketing and corporate branding.

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Winning Moves

Winning Moves are a games company who produce a wide range of board and card games including Top Trumps, Monopoly and Trivial Pursuit. I have written content for their games across a huge range of subjects, including football clubs, wildlife, cars, aircraft, global landmarks, and film and television. This has included in-game content, packaging copy, instruction manuals, and web-store descriptions.

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U Account

I have provided a range of marketing services for the banking startup U Account, including managing their PPC advertising on Google AdWords, creating a video marketing strategy, and consulting on organic marketing and influencer outreach. I also provided content for email marketing and original blog posts.

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Grey Matter

Grey Matter, a full-service digital marketing agency, were looking to rebrand and relaunch their website. I worked closely with the executive team at Grey Matter, including the Creative Director, to advise on the creative direction of the new site and associated marketing materials. I also provided all copy for the new version of their site, which launched in 2017.

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UA Society

UA Society, a not-for-profit organisation that seeks to bring together top professionals from the mobile user acquisition industry, needed website content to entice UA specialists to register for their 2017 summit. I provided concise, engaging copy that demonstrates the value of attending the conference.